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It may be just four years old, but Electracade demonstrates that has the capacity to lead in the advancement of gaming technology.

Late in 2008, Orbis Holdings, a provider of interactive gaming and betting technologies, acquired the U.K.-based online games developer Electracade. As such, Electracade and Orbis will be listed together in the Nasdaq and London-listed NDS Group of companies and at present has a market capitalisation of nearly $2.8 billion.

A number of leading online casino operators as well as other software providers do not use the Electracade software exclusively, but have sourced some of their unique games to add value to their own games portfolio.

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Since the company's inception some four years ago by Marc Paling, Electracade has come to be considered an industry leader in the development and distribution of online content, Fixed Odds Betting Terminals (FOBT) and mobile and iTV gaming platforms. In addition to their own portfolio of over 100 games, Electracade's acquisition by Orbis has ensured the exclusive distribution rights to the Orbis product portfolio which means that they can now offer their clients an industry leading 250+ products and the benefit for future game development of having an increasing portfolio from two separate development houses. 

Electracade offers unique, progressive content to leading bookmakers and online casinos, and its portfolio encompasses a diverse spectrum of products ranging from sports books to casinos, poker sites and bingo networks. Their casino software is particularly diverse and their innovative technological concepts are evident across all games including Poker games, Keno games, HiLo games, single and multi-line slots, bingo and scratch cards.

By utilising Electracade's soft gaming or casino software, operators are able to provide their customers with the ability to bet and play in diverse languages and currencies all with a single log-in. The games themselves are designed to be cutting-edge insofar as audio and graphic content is concerned, but the development of unique and ground breaking gaming software is what separates Electracade from its counterparts.

In 2006 Totalbet and UKBetting, two prominent UK online gaming destinations, signed a licensing agreement with Electracade for the development of a new online roulette game which was to include the first ever 3D wheel, an advancement that was expected to raise standards in the gaming software development sector, according to UKBetting official Paul Marchong.  In 2009, Electracade united with Innovative Gaming, Inc. to launch and co-distribute an online version of the newly created and budding casino table game, "Quick Seven". The game involves making discard decisions, pressing existing wagers, hedging losing wagers, and the ever popular hitting of the hands. Their greatest success however, arises from their advancement in internationally known branded product games such as Monopoly, Cluedo, X Factor and Who Wants To Be A Millionaire.

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Not only has Electracade secured exclusive worldwide distribution rights to the Top Trumps brand, with future plans to secure further branding rights, but its gaming software is offered by some of the largest online casino sites, the likes of 888.com. It has just recently been announced by Asian bookmaker Samvo that their "entry into the fixed odds gaming market will be introduced with the impressive launch of nine industry leading games provided by gaming specialists, Electracade." Other clients include the Gala Coral Group.

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